Online shopping with cash
or via e-banking

PayByBank transforms online shopping, cardless, and cash purchases into a modern and secure experience. Powered by Open Banking and RF payment codes, it delivers absolute flexibility to your business.

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Safe & Secure Payments


With the reliability of your own bank’s environment

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1500+ PayLink – Western Union locations


Available across Greece for cash payments

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Instant Confirmation


Payment is completed in real time.

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No card details required

No card or personal details required.

Since 1991, Shaping the Future of Payments

Operating in Greece since 1991, WorldBridge is the principal representative of Western Union in Greece. As a payment institution licensed by the Bank of Greece, it provides a comprehensive range of financial services.

1991

Establishment of WorldBridge & Western Union

WorldBridge officially launches in Greece and becomes the principal representative for Western Union in the country.

2001

Strategic Investment by Western Union

Western Union International acquires 24.75% of WorldBridge, a move that underscores its complete trust in the Greek financial institution.

2011

Payment Institution License

WorldBridge is officially authorized as a Payment Institution by the Bank of Greece, broadening its scope for delivering inovative financial solutions.

2016

Bill Payments

WorldBridge, commercially known as PayLink, launches its innovative Bill Payment service, enabling the public to settle utility bills, private sector liabilities, and government obligations.

2017

The Launch of PayByBank

WorldBridge introduces and registers the innovative, alternative electronic payment method PayByBank, automating bank transfers for both users and businesses, while eliminating manual bank reconciliation for accounting departments.

2018

Online Money Transfer

Introducing the new online money transfer platform powered by Western Union—enabling users to send money digitally, safely, and fast, using as payment method PayByBank or a card.

2022

Extending our Payment Institution License

WorldBridge successfully expands its Bank of Greece-regulated Payment Institution license to include new Open Banking (PSD2) capabilities

2023

Online Bill Payments PayByBank

WorldBridge is upgrading its online services, introducing online bill payments with the option to pay via PayByBank or by card.

Institutional Compliance

A licensed and officially authorized Payment Institution by the Bank of Greece. We operate under the strictest European regulatory framework, ensuring the absolute protection of your funds.

REGULATED

GR.EC.A Member

As an official and active member of the Greek e-Commerce Association, we actively support the sustainable growth of digital business in Greece by implementing checkout best practices.

E-COMMERCE STANDARD

Award-Winning Innovation

 

e-volution Awards Gold Winner. PayByBank’s innovative approach and proven reliability have earned ongoing recognition from Greece’s premier e-commerce awards.

 

GOLD WINNER

What Our Partners Say

Trusted by leading e-shops and businesses in Greece.

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